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The artist contributes twenty-five thousand pounds award winnings to grassroots concert halls

The artist receiving his trophy in Newcastle
He received the prestigious award last month in Newcastle

The artist has donated the full amount of his £25,000 Mercury Prize winnings to the Music Venues Trust, which operates to protect the United Kingdom's small concert spaces.

Fender was presented with the prize on 16 October as his latest record his work was chosen as the outstanding release of the last 12 months.

The musician has opted to give the cash to the MVT, in acknowledgment of the essential function small stages had in his early career.

"As an artist wouldn't be doing this success if it hadn't been for all the gigs I performed around the area, and elsewhere, when I was beginning," said Sam Fender. "These locations are renowned, but they are facing challenges."

Since the start of 2023, more than 150 of these locations have shut down – about one-sixth of the entire UK sector.

In the last year, major artists including the band Pulp, Coldplay, Katy Perry and Sheeran have all supported the trust in its efforts to support the industry, by including a minor surcharge to their ticket prices, which benefits smaller concert halls.

Sam Fender also took part, collecting more than £100,000 on his recent tour to assist thirty-eight small stages across the UK.

The money assisted venues that were dealing with possible closure due to issues arising from flooding, fires and family tragedies, as well as permit problems, court cases and sound issues.

Some locations were granted financial assistance in modernizing infrastructure and technical equipment that directly benefitted musicians and concertgoers.

"The idea that funds from performances in major spaces backs the smaller venues, where it all starts for artists like me, is just sensible," Sam Fender has said.

Pulp members on stage
They are one of the many acts who contributed their Mercury Prize winnings to good causes

He is far from the only musician to contribute his honor winnings to charitable organizations.

When Pulp earned the trophy in the mid-90s for their album their work, lead singer Cocker announced that the band would donate their prize money to the non-profit War Child.

In 2002, musician the artist shared her bounty across several charities, such as the NSPCC and a Sickle Cell charity.

"I also gave a grand to the center, to their gymnastics class, because I trained in gymnastics when I was growing up and they needed updated gear," the artist shared with a publication.

In recent years, Ezra Collective contributed their prize money to the youth organization that developed their act, in addition to other grassroots music organisations.

Also the 1994 recipients M People donated their winnings to a charity for MS after a acquaintance was found to have the disease.

"The victory was ample," remarked artist the singer. "The money was the cherry on top but we didn't need the cherry, because we had the honor. So our victory affected the lives of others."

Recently, the Music Venues Trust revealed it had protected several local spots in that region, by transferring them to public stewardship.

The first in the city and the second in that location were bought under the Own Our Venues initiative, which is supported by Arts Council England and supporters who buy "shares" in the properties.

MM
About the author

Mackenzie Mitchell

A seasoned business strategist with over 15 years of experience in corporate consulting and digital transformation initiatives.

UltraResources UK

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